If you’re like me, you probably dread opening your mailbox because you know it’s probably going to be filled to the brim with junk mail and catalogs that you’ll just end up just throwing in the garbage or recycling. I suppose that sending ton after ton of junk mail pays off for the advertisers because they sure keep on doing it, but I believe that most people are fed up with it clogging their mailboxes and wasting their valuable time as they are forced to deal with it.
Well, I just read an article about a company that is dedicated to ending the scourge of junk mail once and for all. In fact, the stated mission of Pankaj Shah’s Greendimes is to put itself out of business by putting an end to the junk mail advertising industry as it currently exists. If they are ultimately successful in that endeavor, checking the mail will be a much more pleasant experience than it is today, and millions of trees won’t have to be cut in order to produce it. I’m certainly not one of those folks who spends every waking moment fretting over the environment, but sawing down millions of trees to produce countless tons of junk mail that has little chance of even being read seems crazy to me. I wish Mr. Shah and Greendimes well in their mission.
Agreed.