Well, here we are heading into November which means the first Presidential Primary elections will be coming up in just a few short months. Of course that means we should all be preparing for the upcoming bombardment of negative campaign ads, repeated ad nauseum, over and over and over again, until we all just want to turn off our radios and TV sets and stay in bed all day.
Modern presidential politics is largely a money game, the outcome of which is often determined by which candidate is able to raise the most loot to spend on a nationwide slash and burn ad campaign. The days when candidates would get their message across while speaking “on the stump” are long gone. Those up-close and personal ”get to know me” events still take place, but their purpose nowadays is for creating soundbites for the news outlets to repeat ad nauseum, over and over and over again in the hopes that we’ll eventually start visualizing their opponent(s) as a little red guy(s) with horns and a pitchfork.
Don’t get me wrong, I’m not against campaign ads and media coverage of the electioneering in general. I think it’s important for those who choose to help decide who our next leader will be to learn about the candidates and what each of them brings to the table in regards to experience, intelligence, political views and moral character. But it shouldn’t take a constant barrage of negative ads aimed at ones opponent(s) to get that message across. But the sad fact is negative campaigning works, and it works extremely well.
As an electorate, we Americans by and large no longer vote for the person that we perceive to be the best, most qualified candidate who also happens to share our views. Instead, we now vote for the man or woman who appears to have the shortest horns and the smallest pitchfork.
The fact of the matter is, with few exceptions the candidates on both sides are decent people who want nothing more than to have the opportunity to do what they feel is best for the country while serving as its elected leader. Their visions for what is best for America might differ quite a bit from our own, but for the most part they’re still decent folks with good intentions. Unfortunately, by the time election day rolls around all of the negative ads have us believing that we have to choose between Hitler and Stalin, and that just isn’t so. And it doesn’t have to be that way…
When it comes to helping select the next President of the United States, we should all be able to rise above having to vote for the “lesser of two evils”. I hope that some day we’ll once again be able to feel good about exercising our constitutional right to pull that precious lever and help make the candidate of our choice the leader of the free world. I’m growing quite weary of stepping out of the voting booth with a bad taste in my mouth.